Electronic Media


elec media
During her long career in communications, Jocelyne Benoît has worked on campaigns for a wide range of local, national and international advertisers and has often been called on to adapt print campaigns for television and radio, as well as scripts for training videos. She has collaborated with companies in sectors ranging from food to cosmetics and pharmaceuticals, airlines to tourism and others in the service industry.

TV Campaigns

  • Canada Dry (Ginger Ale, Dir.: Denys Arcand)
  • Ford Canada (spokesperson: Jacques Duval), Johnson & Johnson (baby products)
  • Red Cross (humanitarian organization – spokesperson: Ginette Reno)
  • Adidas, Tourisme Jamaïque (based on: Demain l’hiver by R. Charlebois)
  • Frito-Lay (Ruffles with Pierre Verville), Delta Airlines (in collaboration with headquarters in Georgia)
  • Kodak Canada (in collaboration with Rochester), Heinz Ketchup, White Swan, Whitehall (Neet)
  • Pillsbury (Le Sieur), Shirriff, Procter & Gamble (Head & Shoulders, Secret, Camay)
  • Tambrands, Simpson (spokesperson: Véronique Béliveau), Kimberly-Clark, Salada, Marché Richelieu, etc.

Training Videos

  • Business Development Bank of Canada, Bell (Supermax promo)
  • Domtar, Dutailier, M & R Plastics, McGill University
  • Supercart, Transport Canada, Benson & Hedges (in collaboration with Jean-Guy Moreau)
  • Imprimerie Photolitho, Les Laboratoires Ross, Safe Kids Canada


  • Tourism Nova Scotia (First prize for Entre amis jingle)
  • Procter & Gamble (Head & Shoulders, Secret, Camay)
  • Kellogg (jingle: Just Right), Neilson (jingles: Bubbles, Toffifay, Jersey Milk)
  • Canada Dry, Ford Canada, Jeans, WG, Delta Airlines
  • Film Kodak, Hershey (jingle: Tentation), Whitehall (Neet jojoba)
  • A.L. Van Houtte, Marchés Richelieu (jingle – based on: C’est la fête by Michel Fugain)